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Local SEO can be tricky for many businesses. From targeting the wrong keywords to neglecting local listings, what are some of the most common mistakes you’ve seen in local SEO efforts, and how can they be avoided?
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As per my experience, one common mistake people make in local SEO is ignoring the importance of consistent NAP (Name, Address, Phone Number) information across all platforms. I’ve seen businesses lose rankings simply because their details differ slightly on their website, Google My Business, and directories.
According to my observations, another big issue is neglecting customer reviews. Reviews not only build trust but also impact local rankings. However, many businesses fail to encourage reviews or respond to them, missing a vital opportunity to engage with their audience and improve visibility.
In my view, relying solely on generic keywords instead of local ones is another frequent error. For example, targeting “best pizza” instead of “best pizza in [city]” can significantly limit local traffic. Additionally, skipping Google My Business optimization is a critical oversight—properly managing categories, photos, and business hours can make a huge difference.
Lastly, some people forget about local backlinks. Local partnerships and community involvement can generate high-quality links that boost local rankings. Avoiding these mistakes can create a solid foundation for successful local SEO efforts.